If you’re in SaaS, you’ll want to be in Ottawa November 29-30 for SAAS NORTH. Now in its second year,  the event — featuring 70 speakers and 400 companies — is an epic undertaking to connect and scale up the Canadian SaaS ecosystem.

“SaaS is playing a big role  in the Canadian tech ecosystem, and SAAS NORTH aims to connect the Canadian SaaS ecosystem, including investors, companies, founders, service providers, marketing and sales, C-suite and senior leadership,” says Meena Sandhu, SAAS NORTH Conference Director.

“We look forward to getting everyone under one roof and working together to scale up SaaS in Canada and around the world. We want our attendees to walk away with actionable content and stronger, better networks.”

Attendees from Shopify, Microsoft, Zapier, HubSpot, Price Intelligently, Influitive, 500 Startups, MaRS, OMERS, Unbounce, Buffer, PageCloud,  and Klipfolio have already signed up for this year’s event.

“I was impressed by the quality of the event and the pedigree of the attendees in 2016,” said Bruce Croxon, Former Dragon, now with Round 13 Capital. “I am very much looking forward to round 2.”

“Espresso is excited to continue our sponsorship of SAAS NORTH for a second year. This year we are looking forward to participating in the conversation on how we can build an ecosystem in Canada that supports the growth of SaaS companies and continue to see larger exits north of the US” said Katie Paterson, Director of Marketing, Espresso Capital.

“If you are a founder, investor or interested in SaaS, SAAS NORTH is the conference for you,” said Tobi Lütke, CEO and founder of Shopify and a lead sponsor for this year’s event. “I look forward to seeing what’s in store for 2017.”

There’s no question SAAS NORTH is shaping up to be the place to be for Canada’s SaaS community. Espresso is excited to provide a discounted rate to this year’s event – click here for a 30% discount on tickets.  

We’ve also pulled together this definitive guide to help you get the most out of SAAS NORTH. See you there!

November 29th

SAAS NORTH Day 1 features an invite-only investor breakfast, kickoff keynotes from Microsoft, The Boardlist, and Round 13 Capital, and 30-minute breakout sessions on the following topics:

  • Marketing
  • Sales
  • Customer success
  • Product
  • Pricing
  • Metrics
  • Investing and fundraising
  • HR and culture

The day’s program also includes curated talks, AMAs, roundtables, and networking, followed by a party at The National Gallery.

In addition, SAAS North’s roster of speakers demonstrates a commitment to showcase more women in tech. Here are just a few names to get excited about: Sukhinder Singh Cassidy of The Boardlist; April Dunford, startup advisor, entrepreneur and angel investor; Becky Finley of Facebook; Jessica Galang of BetaKit; Meghan Herman from Shopify; Lily Jamali of Bloomberg Markets Canada; Krista Jones, MaRS; Jennifer Li, Musefind; Leen Li, Wealthsimple; Ria Lupton, SheWorks; and media personality Amber Mac.



What:  A fully loaded marketing stack: must-have tools and resources and the roles you need on your marketing team.
When: 10:15-10:45am

Featuring: Arati Shah, Director of Marketing, Shopify; Jennifer Li, CEO/Founder, Musefind; Ali Tajsekandar, Founder & CEO, Wishpond. Moderated by Kristy Sadler, CMO, Eventmobi.

(more info)



What:  Money talks: from seed through to series A,B,C.  Hear from angels, micro VCs, VCs, and alternative lenders.
When: 11:05am-11:35am

Everybody, well nearly everybody, is looking for funding. Understand all the options available for funding for a SaaS company, from VCs to alternative lenders. Which situations are for which type of funding? Is there a general rule book? Learn about what you need to know to make the right funding decisions for your business. Featuring: Alkarim Jivraj, President and CEO, Espresso Capital; Lauren Robinson, COO, Highline BETA; and Michelle Scarborough, Managing Director, Strategic Investments, and Women in Tech, BDC. Moderated by Mike Woollatt, CEO, CVCA.
(more info)


What:  The API economy: platform ecosystems build better businesses
When: 2:20-2:50pm

Featuring: Zapier. In 2017, more CIOs/ CTOs will be measured on how many business models and platforms they create than ever before. APIs are fuelling this change.

(more info)

November 30th

SAAS NORTH returns to talk metrics, growth, valuation, bootstrapping, retention, and what it takes to build strong SaaS brands. The program will cover the ins and outs of pricing and product value, along with everything you need to know about bots in SaaS on Facebook and Slack. Day 2 will also feature a keynote from Oli Gardner, Co-Founder at Unbounce, who has likely seen more landing pages than anyone on the planet.



What: Mastering the sales trifecta: inbound, outbound, and customer success. You can’t have one without the others.
When: 10:10-10:40am

Featuring: Hubspot. Are your teams all talking to each other? Are strategies aligned? Are they supporting one another or competing? Understand the fine balance of inbound, outbound, and customer success. This trio can work wonders when it’s synchronized or wreak havoc when it’s not.

(more info)


What: SaaSenomics 2: Cash flow, understanding the time and process you need to go through to start making a return on your investment
When: 11:45am-12:15pm

Featuring: Craig Fitzpatrick, CEO, PageCloud Allan Wille, President and CEO, Klipfolio. Moderated by Anastasia Valentine, Chief Marketing Officer, Versature.

(more info)


What: SAAS NORTH Welcome Reception
When: November 28, 2017, 6-9pm
Where: Sidedoor, 18 York Street b, Ottawa

Grab a drink and meet 400 of your SaaS friends at this popular opening party. Last year’s event sold out!
more info

What: Invite-only Investor Breakfast
When: November 29, 2017, 7:30-9am
Where: Secret location

This year, SAAS NORTH opens with an invite-only Investor Breakfast, billed as a more intimate networking opportunity for tech-focused VCs, angel investors, and entrepreneurs. Think you should be there? Want an invite? State your case:

What: SaaS Party of the Year
When: November 29, 2017, 6:30-10pm
Where: The National Gallery of Canada, 380 Sussex Drive, Ottawa

Get your SaaS swank on at The National Gallery. This is the 2nd annual SAAS NORTH party.

A Final Note: As SAAS NORTH enters its second year, it is paramount for the tech community to show up. Collectively we can generate Canada’s playbook for scaling a SaaS company.  Claim your spot: use the special Espresso Capital 30% off discount and get your tickets.